Shala - Nag Champa For thousands of years, the scent of Nag Champa has been used to calm the mind. Its fragrance is so powerful that it’s believed to transport the mind and soul to a peaceful dimension during meditation. It was first used as incense by monks from Buddhist and Hindu monasteries who brewed their own secret formulas. Its sweet and earthy aroma became the hero scent of incense, which is why we called it Shala meaning ‘home’.